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COPY TESTING Another important area in advertising research is copy testing. The word copy is used to denote an entire advertisement, including the message, - ppt download
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![7 Ad Copy Tests To Boost PPC Performance [With Examples]](https://cdn.searchenginejournal.com/wp-content/uploads/2017/07/testing-methodology.png "7 Ad Copy Tests To Boost PPC Performance [With Examples]")
7 Ad Copy Tests To Boost PPC Performance [With Examples]
